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BrandQuote - March 1: Branding Strategy Insider

BrandQuote - March 1

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

                                        -  David Ogilvy

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Coolest business card ever

Excerpt
When LEGO employees get a business card like this, they even try to match the look of the minifig (gender, hair, glasses) to the person.

I love it. It’s a brilliant way for LEGO to use their brand and to create some happiness along the way.

Read more : http://positivesharing.com/2009/02/coolest-business-card-ever/

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Filed under  //   business card  

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Tom Fishburne: Brand Camp cartoonist

 

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Filed under  //   cartoon   humor  

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Orange you glad you spent all that money? | Does your business...

Excerpt
It's been a rough couple months for the Arnell Group—the creative agency responsible for the highly criticized new identities of Pepsi and Tropicana.

Read more : http://www.doesyourbusiness.com/2009/02/orange-you-glad-you-spent-all-that.html

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Managing Brand Consistency | redswish

 

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Brand Autopsy: Re: Starbucks VIA

By now you’ve heard Starbucks is introducing an instant coffee product. It’s a just add water and stir packet called VIA. Okay. Fine. That’s cool. Starbucks has long-dabbled with concentrated instant coffee.

For the past ten years, the Frappuccino ice-blended drinks you’ve been enjoying have been made using a powdered coffee concentrate. And the bottled Frappuccino drink from Pepsi uses concentrated coffee as its base. So concentrated instant coffee isn’t new for Starbucks.

Read rest of post here

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Filed under  //   branding   coffee   starbucks  

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Fashion Colors for Fall 2009

Tired of using the same old colors for your web design & branding project? Pantone has just released their Fashion Color Report for Fall 2009 and the colors predicted are beautiful! Mix and match some of these interesting shades for projects that look a little different than anyone else's.

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Starbucks Takes Plunge Into Instant Coffee - WSJ.com

via online.wsj.com

 

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Filed under  //   brand   coffee   starbucks  

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25 Sites to Find Good Free Vector Files | Freelance Folder

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Filed under  //   free   vector  

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Bespin » Code in the Cloud

What is Bespin?

Bespin is a Mozilla Labs experiment on how to build an extensible Web code editor using HTML 5 technology.

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Filed under  //   code editor  

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