Brand Autopsy: Re: Starbucks VIA

By now you’ve heard Starbucks is introducing an instant coffee product. It’s a just add water and stir packet called VIA. Okay. Fine. That’s cool. Starbucks has long-dabbled with concentrated instant coffee.

For the past ten years, the Frappuccino ice-blended drinks you’ve been enjoying have been made using a powdered coffee concentrate. And the bottled Frappuccino drink from Pepsi uses concentrated coffee as its base. So concentrated instant coffee isn’t new for Starbucks.

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Fashion Colors for Fall 2009

Tired of using the same old colors for your web design & branding project? Pantone has just released their Fashion Color Report for Fall 2009 and the colors predicted are beautiful! Mix and match some of these interesting shades for projects that look a little different than anyone else's.

Pantone